With alllll of the news about how women are being abused and used. Whether white or black we are given a young woman who very sensuously zips up her pants while lying down. Then she displays her breasts through her half buttoned jeans jacket. Next we are told that all of the earnings from the said jeans will go to a hotline for women that suffer from domestic violence. In addition to that there is a butterfly on a back pocket that represents women who suffer domestic violence because this is a cause Sweeney believes in. Give me a break!
But what we are focused on is the fact a womanof ethnicity is not featured in the ad. If a woman of color had been featured with the same message in the same ad set up, the ad would have been the same. “Buy these jeans because they will make you sexy.” And “I care about domestic violence.”
Talk about mixed messages.
With alllll of the news about how women are being abused and used. Whether white or black we are given a young woman who very sensuously zips up her pants while lying down. Then she displays her breasts through her half buttoned jeans jacket. Next we are told that all of the earnings from the said jeans will go to a hotline for women that suffer from domestic violence. In addition to that there is a butterfly on a back pocket that represents women who suffer domestic violence because this is a cause Sweeney believes in. Give me a break!
But what we are focused on is the fact a womanof ethnicity is not featured in the ad. If a woman of color had been featured with the same message in the same ad set up, the ad would have been the same. “Buy these jeans because they will make you sexy.” And “I care about domestic violence.”
Talk about mixed messages.