From Fox News: The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million.
That figure marks a new high for the Big Game. Even the average price this year sits closer to $8 million. As a result, Super Bowl airtime has become one of the most valuable buys in advertising, especially for brands chasing massive live audiences.
Back in 1967, when the first Super Bowl aired, commercial placements were modest and easy to overlook. Since then, the Super Bowl has grown into a cultural event where advertisers compete for attention and relevance. Today, commercials are no longer treated as interruptions. Instead, they are appointment viewing. With audiences expected to once again approach historic highs, brands are betting that the right creative moment can justify even an eight-figure price tag.
The report highlights 10 Super Bowl commercials that will be airing during the game Sunday afternoon:
Dunkin’ Donuts ad with Ben Affleck:
Bud Light ad featuring NFL legend Peyton Manning, comedian Shane Gillis and Grammy winner Post Malone. This one is WILD:
Kellogg’s Raisin Bran, featuring Will Shat
Uber Eats ad, featuring Parker Posey and Matthew McConaughey:
Hellmann’s Mayonaise turns lunchtime into a full-blown musical in “Meal Diamond,” starring Andy Samberg and Elle Fanning.
PEPSI ad, featuring Taika Waititi.
Instacart ad featuring Ben Stiller and Benson Boone:
Rocket and Redfin ad featuring Lady Gaga.
Michelob ULTRA starring Kurt Russell and Lewis Pullman.
Ro advertises its weight loss product, starring Serena Williams:
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