REPORT: Yeti Accused Of Going ‘Full Woke’ After Years Pushing DEI, Sponsoring Trans Ideology For Kids

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From the Daily Caller: Conservative nonprofit organization Consumers’ Research on Friday accused Yeti, a premium outdoor gear brand, of going “full woke” by promoting Diversity, Equity, and Inclusion (DEI) initiatives, including sponsoring transgender ideology for children.

While the push for DEI initiatives appeared to slow in 2023 as American companies tightened budgets amid economic uncertainty, Yeti continued to promote these efforts. According to an alert sent out by Consumers’ Research, first obtained by the Daily Caller News Foundation, the U.S.-based company has maintained its DEI focus, supported organizations promoting inclusion between girls and biological boys identifying as transgender girls, and extensively tracked its race and gender diversity quotas.

Since 2020, the U.S.-based company has been training employees on “unconscious bias,” setting the stage for Yeti’s expansion into DEI initiatives, according to analysis from Consumers’ Research. In a December 2020 LinkedIn post, Yeti Senior Vice President of Human Resources Hollie Castro emphasized the company’s commitment to “embracing change” and “leaning into difficult conversations with sensitivity.”

“Over three weeks, the team took our YETIzens through understanding bias, identifying bias, cultivating connection, and choosing courage. Rather than ignore what was happening around the world, we wanted our employees to know that we are here to support them and that we are committed to educating ourselves and taking actions to do better – for our workforce, our communities, and our consumers,” Castro wrote.

Daily Caller reporter Hailey Grace Gomez shared the following in a series of social media posts:

Are even your coolers trying to lecture you on gender ideology? In @DailyCaller New Foundation’s latest exclusive with @ConsumersFirst, we broke down how YETI has been caught in a frosty debate over pushing DEI and partnering with trans orgs — for kids. 🧊

The controversy stems from YETI’s collaboration with groups like Skate Like A Girl and SheJumps, which openly promote trans inclusion and other progressive values.

In YETI’s 2022 ESG Report the company defended their partnership with Skate Like A Girl, an org promoting social justice through skating, by claiming that there is a “lack of an inclusive and safe environment for women, girls, and trans people” leading them to be the main sponsor of their “first-ever skating summer camp for adults” in Aug. 2021.

YETI has also been closely tracking its goal to increase both gender diversity and racial and ethnic diversity at all levels by 2030.

“Yeti has gone full woke. Putting kids at risk by exposing them to radical transgender ideology and enforcing ridiculous DEI quotas throughout the company. Yeti was an iconic American brand, but it has turned away from American values,” @WillHild told DCNF.

Will Hild, executive director of Consumers’ Research, shared the following:

JUST IN: @YETICoolers has gone woke… We’ve uncovered evidence exposing how Yeti’s leadership has injected DEI into every part of their business *and* has partnered with various organizations pushing harmful gender ideology programs on children.

.@YETICoolers has embraced the DEI, pledging to embed it in all aspects of their business. This has resulted in discriminatory hiring practices, racial and gender-based quotas, and employees having to undergo “unconscious bias” trainings. https://consumersresearch.org/woke-alert/woke-alert-yeti/

.@YETICoolers has also partnered with organizations actively pushing gender ideology programming on children. The groups they’ve supported have hosted “inclusive” events which allow young girls to both compete against and participate in overnight camps with biological males.

We’ve learned the madness only stops when consumers makes their voices heard. Tell @YETICoolers to stop focusing on gender ideology for kids and woke policies like DEI and start focusing on their customers.

Call them today at: 1-512-394-9384

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