From The Hill: President Trump on Thursday confirmed his dissatisfaction with a pricy ad campaign that featured Department of Homeland Security (DHS) Secretary Kristi Noem.
The comments to NBC News come after Trump announced that Noem would soon be replaced as DHS chief.
The $220 million advertisement depicted the former South Dakota governor on horseback, encouraging immigrants to self deport from the U.S.. Noem claimed that Trump had approved of the ad — a claim the president refuted to Reuters shortly before she was removed from the role on Thursday afternoon.
“I wasn’t thrilled with it. I spent less money than that to become president,” Trump told NBC’s Garrett Haake later Thursday. “I didn’t know about it.”
As for Republican Sen. Markwayne Mullin (Okla.), who Trump announced as Noem’s replacement, NBC News wrote:
Mullin was attending a Senate GOP lunch when he got a phone call from the White House switchboard, got up and rushed out of the room, leaving behind a full plate of food, according to GOP Sen. Roger Wicker, who said it raised suspicion among Republicans that something was afoot.
I asked President Trump about Noem’s responses to @SenJohnKennedy’s grilling on the $200mil ad campaign. He told me:
“I wasn’t thrilled with it. I spent less money than that to become president. I didn’t know about it.” https://t.co/rTfWr6Cl5E
— Garrett Haake (@GarrettHaake) March 6, 2026
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