REPORT: Southern community quickly becoming housing hotspot

December 29, 2025

From Fox Business: U.S. homebuyers have been flocking to a fast-growing city situated within South Carolina’s Blue Ridge Mountains, according to data from the Census Bureau.

The population in Greenville, which has become a regional business and manufacturing hub, increased from about 70,720 at the 2020 Census to an estimated 74,371 in 2024, which is roughly a 4.1% rise in four years, according to Census Bureau estimates.

This uptick comes despite the fact that there has been little movement in the housing market due to high borrowing costs and limited inventory in many regions. Also, because of the so-called “lock-in” effect, which refers to homeowners staying put because their existing mortgage rates are significantly lower than current market rates.

But, according to the Greenville Area Development Corporation, the area has become home to major manufacturing, technology and aerospace employers over the years, making it more attractive to potential homeowners and businesses.

Large corporations in Greenville and the surrounding area include BMW, Michelin North America, Lockheed Martin and GE Aerospace.