From the Daily Mail: NBC was forced to issue an apology after accidentally referring to Swedish athlete Elis Lundholm with the wrong pronouns during its coverage of the Winter Olympics.
The 23-year-old skier, who was born as a woman but identifies as male, was competing in the moguls even in the women’s freestyle division in Milan-Cortina.
During Lundholm’s run, the Olympic international feed, which was broadcast on NBC’s streaming platform Peacock, referred to the athlete as ‘she’ multiple times.
‘Getting off course here though…oh she just skids out of that gate,’ the commentary of Lundholm’s run said. ‘She’s going to hop up and go around to make sure she does not DNF as she continues down the line here.’
NBC quickly removed the footage from the platforms and its social media channels, apologizing for the error.
In a statement to Outsports, NBC issued a groveling apology: “NBC Sports takes this matter seriously. Today we streamed an international feed with non-NBCUniversal commentators who misgendered Olympian Elis Lundholm. We apologize to Elis and our viewers, and we have removed the replay of that feed.”
NBC repeatedly misgendered trans Olympic skier Elis Lundholm.https://t.co/Fl3CGjGqVh
— Outsports (@outsports) February 10, 2026
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