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From The Hill: Automotive giant Ford announced that it will be offering employee pricing to all of their shoppers in the wake of President Trump’s new sweeping tariff package.
Ford is kicking off its “From America, For America” campaign on Thursday. The effort, which Ford calls the “handshake deal with every American,” will be advertised on social media, in TV ads and in newspapers.
“We understand that these are uncertain times for many Americans. Whether it’s navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help,” said Rob Kaffl, Ford’s director for U.S. sales and dealer relations.
The Dearborn, Mich.-based automobile manufacturer is proposing its employee-pricing plan to customers for a variety of hybrid, plug-in hybrid, and diesel Ford 2024 and 2025 models. It will last through June 2.
The company’s Raptors, specialty Mustang and Bronco vehicles, 2025 Expedition and Navigator SUVs will be excluded from the promotion, according to Ford.
READ MORE from The Hill.
Ford just released a new ad Thursday evening, drawing attention to their commitment to employing American workers.
“Why do we employ the most hourly autoworkers in the country? Why do we assemble the most vehicles in the country? Because we’re committed to doing what’s right for the country. The Ford Motor Company. From America, For America,” the company wrote.
Watch:
Why do we employ the most hourly autoworkers in the country? Why do we assemble the most vehicles in the country? Because we’re committed to doing what’s right for the country.
The Ford Motor Company. From America, For America. pic.twitter.com/GW5fH9J5z6
— Ford Motor Company (@Ford) April 3, 2025
The news from @Ford this morning might not be what you’d expect.
We’re extending employee pricing to everyone AND the Ford Power Promise program is also continuing!
🤝
Read more here: https://t.co/j5iICo9ELh
— Chris (@christooma) April 3, 2025
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