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From The Hill: A Georgia pastor is calling for a “full Target boycott” over the company’s decision to end its diversity, equity and inclusion (DEI) efforts.
The Rev. Jamal Bryant of New Birth Missionary Baptist Church in Stonecrest, Ga., said his goal is to convince the corporation to reinstate policies geared toward advancing racial equity, including supporting career development for Black employees and bolstering the use of Black-owned brands and businesses.
Target was one of the first companies to expand DEI initiatives in 2020 after George Floyd’s murder by police in Minneapolis, where the business is headquartered. The company set an objective to spend $2 billion with Black-owned businesses by 2025, which it fell short of achieving.
“They said they were going to invest in Black communities. They said it — not us,” Bryant said during a town hall in the church’s sanctuary, according to The Washington Informer.
“Now they want to break those promises quietly. That ends tonight.”
Speaking on the Breakfast Club podcast, Bryant claimed that Black people spend a whopping $12 million per day at Target.
Pastor Jamal Bryant breaks down why they picked Target first to boycott instead of PepsiCo, Google, Meta, Amazon, McDonald’s, Walmart etc etc pic.twitter.com/1CsGUspg8i
— Etan Thomas (@etanthomas36) April 22, 2025
Activist Al Sharpton, leader of the National Action Network (NAN), former NAACP President Benjamin F. Chavis Jr., U.S. Black Chambers President Ron Busby and other Black leaders have also teamed up in their fight against Target.
The retail giant announced in January that it would join Walmart and other retailers in scaling back their ‘diversity, equity and inclusion’ initiatives, which had come under fire from President Donald Trump and conservatives.
Rev. Dr. Jamal Bryant relaunched the national boycott of Target, urging economic action after the company scaled back its DEI commitments. Backed by civil rights leaders, the movement pushes for accountability, community reinvestment, and support for Black-owned businesses.
Read… pic.twitter.com/8XyjYFndSO
— Washington Informer (@WashInformer) April 24, 2025
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