For ads-free news, click here.
From the Wall Street Journal: Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, when many brands had concerns about hate speech on the platform.
Amazon Chief Executive Andy Jassy was involved in the decision, which could result in the company spending significantly more on X. Apple, which pulled all of its ad dollars from X in late 2023, in recent weeks has had discussions about testing out ads on the platform, according to a person familiar with the situation.
Some large companies that have cut or zeroed out advertising on X are re-evaluating their stances in a changing political and social climate. Musk, X’s owner, has championed a lighter touch in online content moderation and has emerged as one of the most powerful people in President Trump’s orbit. Business and world leaders have worked to improve relations with him, given his elevated role in Washington.
Musk is leading the Department of Government Efficiency, a group that has planned to eliminate $2 trillion in government spending. He contributed roughly a quarter of a billion dollars to a super political-action committee he started to help re-elect Trump.
The report notes that major advertisers began bailing out soon after Musk purchased Twitter, as they declared they were concerned over his “efforts to loosen content-moderation restrictions and the turmoil that ensued from management changes.”
Now they are beginning to return.
SCOOP: Amazon CEO Andy Jassy was involved in the decision to ramp up spending on X, a major shift after the company pulled back from the platform over a year ago w/@DanaMattioli @VranicaWSJ https://t.co/33fjtViLXT
— Jessica Toonkel (@jtoonkel) January 30, 2025
Follow us on X (Formerly Twitter.)
The DML News App: www.X.com/DMLNewsApp
The Dennis Michael Lynch Podcast archive is available below, with the most recent on top. Never miss an episode. Subscribe to the show by downloading The DML News App or go to Apple Podcasts.
