From Breitbart: Actor Matthew McConaughey warned actors that AI has and will become a major force in the entertainment world, advising them to own their likeness as much as possible to combat copyright.
“It’s coming. It’s already here,” McConaughey said during a CNN town hall discussion at the University of Texas at Austin.
“Don’t deny it. It’s not going to be enough to sit on the sidelines and make the moral plea that, ‘No, this is wrong.’ It’s not going to last. There’s too much money to be made, and it’s too productive,” McConaughey said.
“So I say: Own yourself. Voice, likeness, et cetera. Trademark it. Whatever you gotta do, so when it comes, no one can steal you,” he added.
In an eery warning, McConaughey continued, “It’s going to get so good we’re not going to know the difference. That’s one of the big questions right now: the question of reality. It’s more hazy than ever — in a very exciting way, I think, but also a scary way. Prep for it. Own your own lane, so you at least have agency when it starts to trespass.”
WATCH BELOW:
“It’s coming. It’s already here. Don’t deny it. It’s not going to be enough to sit on the sidelines and make the moral plea that “no this is wrong” – it’s not going to last – there’s too much money to be made and it’s too productive” #AIGC #Hollywood
Matthew McConaughey knows… pic.twitter.com/ioPU3LjfzS
— Casey Lau (@casey_lau) February 20, 2026
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