For ads-free news, click here.
From the New York Post: Ratings-challenged CNN plummeted to a new all-time low in the most coveted demographic for advertisers — a downfall exacerbated by viewers tuning out left-leaning networks following President-elect Donald Trump’s overwhelming election win.
The cable news pioneer — which is in the midst of a major overhaul that will reportedly include mass layoffs — averaged 92,000 total day viewers in the key 25-to-54-year-old demo this year, a 1% drop from the previous rock bottom of 94,000 it notched last year, according to Nielsen data first reported by Mediaite.
CNN suffered a 52% decline in its primetime demo since the election, pulling in a measly average audience of 77,000, according to Nielsen.
Its overall primetime viewership shriveled by 45% this year to 405,000 viewers, the data showed.
As an example of just how bad it is, the report reveals that after Trump’s election victory, cable news viewership during primetime has been:
- CNN – 11%
- MSNBC – 16%
- Fox News – 72%
Mediaite reported: Fox also dominated the major events surrounding the presidential election, topping broadcast news as well, which is in millions of more homes across the country. On election night the network brought in a whopping 13.6 million viewers and 4.4 million demo viewers to be the most-watched network on all of television. Nielsen found that Fox was also the most-watched network throughout the election in the key swing states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Michigan, and Wisconsin. A YouGov poll noted that Fox ranked as the number one news source for Independent voters throughout the election.
Fox News Crushes 2024 In the Cable News Ratings, CNN Notches An All-Time Low In The Demo https://t.co/nx8ejiNzR0
— Mediaite (@Mediaite) December 18, 2024
Follow us on X (Formerly Twitter.)
Dennis Michael Lynch personal: www.X.com/TrustDML
The DML News App: www.X.com/DMLNewsApp
The Dennis Michael Lynch Podcast archive is available below, with the most recent on top. Never miss an episode. Subscribe to the show by downloading The DML News App or go to Apple Podcasts.
