From the New York Post: Former Vice President Kamala Harris announced a rebrand of her long-dormant campaign account Thursday after teasing a mystery announcement the day before.
Her “KamalaHQ” account on X, which went silent after her loss to Donald Trump in the 2024 presidential election, was renamed “headquarters_67” as Harris discussed the update in a video message early Thursday morning.
“It’s where you can go online to get basically the latest of what’s going on and also to meet and revisit with some of our great, courageous leaders,” she said in the clip. “I’m really excited about it, so stay engaged, and I’ll see you out there.”
Harris touted that the rebranded account will be a place to check in with “elected leaders, community leaders, civic leaders, faith leaders, and young leaders.”
The New York Post pointed out that Harris was dressed in a purple suit — the same color she wore at her 2020 inauguration and the 2024 Democratic National Convention.
In just the first four hours of the video being posted, it has gotten 3.9 million views and over 3,000 comments.
Welcome to Headquarters, the new Gen-Z led progressive content hub. pic.twitter.com/7EQyz3DFpd
— HQ (@headquarters_67) February 5, 2026
On Wednesday, Harris’ old campaign X account posted a cryptic video hinting at a rebranded comeback:
— HQ (@headquarters_67) February 4, 2026
The rebrand comeback video is being widely mocked on social media. Below are just a few of the comments pouring in:
Can’t make this 💩 up.
This is exciting news! …said no one.
Let the memes commence! 😂🤡
Welcome to the new echo chamber. 🇺🇸👑
Is this Kamala’s way of trying to fundraise to pay off the millions of debt from the last campaign?
Comedy gold.
No one wants this please stop.
But I wanted to be unburdened by what has been… ☹️
Ahhh a propaganda account for young people! 🤣 this will be great!
That’s the “big announcement”? A rebrand and a ring light????
Oh this is going to be the gift that just keeps on giving.
READ MORE from the New York Post.
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