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Democrats hope that Taylor Swift’s push for voter registration, highlighted in a social media post and during the 2024 MTV VMAs, will boost Vice President Kamala Harris in key battleground states.
Swift’s timing is crucial, according to experts, as Democrats face a voter registration deficit under President Joe Biden. After Swift shared a personal link to vote.gov in a post endorsing Harris, the site saw 405,999 visits within 24 hours, according to the General Services Administration. This was a significant increase from the 30,000 daily visits the week before, with a spike to 726,523 the day after the debate, according to a Washington Examiner report.
The Harris campaign capitalized on Taylor Swift’s endorsement by adding friendship bracelets to its merchandise store. Now, both the campaign and the Democratic National Committee are emphasizing voter registration, highlighting the DNC’s $25 million “I Will Vote” initiative, as Republican registration rates rise nationwide.
“Democrats aren’t leaving any votes on the table,” DNC spokeswoman Hannah Muldavin told the Washington Examiner. “Democrats are building a broad coalition, from Americans who turn out every cycle to those who may be voting for the first time in 2024, and with Harris-Walz at the top of the ticket, we’re ready to mobilize a record number of voters to turnout Democratic victories up and down the ballot in November.”
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We have Sylvester Stallone, Hulk Hogan, Adin Ross, Theo Von, Jake Paul, Logan Paul, & many more. pic.twitter.com/h1duSbbTZc
— Bo Loudon (@BoLoudon) September 12, 2024
Charles Stewart, director of MIT’s Election Data and Science Lab, noted a “big deficit in Democratic registrations” this season, especially in key states like Pennsylvania and North Carolina.
He explained that Republican registrations have been rising in Pennsylvania for two decades. While Pennsylvania remains a “50/50 state,” Stewart cautioned that recent Republican gains may be due to a more competitive GOP primary, giving Republicans more incentive to register than Democrats.
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