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Anheuser-Busch has announced a $300 million investment in its U.S. manufacturing operations, aiming to bolster domestic production and support veterans transitioning into civilian careers.
This initiative, part of the company’s “Brewing Futures” program, underscores its commitment to strengthening local communities through job creation and economic growth.
A notable portion of this investment will fund the establishment of a new technical excellence center in Columbus, Ohio. This facility is designed to upskill the regional technical workforce over the next three years, in collaboration with local trade schools and the National Association of Manufacturers’ Manufacturing Institute.
Anheuser-Busch is also enhancing its support for veterans by partnering with the Manufacturing Institute’s Heroes MAKE America program. The company will adopt a digital credentialing system that translates military experience into skills applicable to the manufacturing sector, facilitating veterans’ entry into the industry. Currently, veterans and active-duty military members comprise over 10% of Anheuser-Busch’s workforce.
We believe American beers should lead to American careers—and this is just the beginning. 🍻 https://t.co/iMFMBobYm5
— Anheuser-Busch (@AnheuserBusch) May 12, 2025
CEO Brendan Whitworth, a former Marine and CIA officer, has been steering the company through various challenges, including the backlash from a 2023 marketing campaign featuring transgender influencer Dylvan Mulvaney. In response, Whitworth has launched patriotic marketing efforts and advocated for labeling American-made beer as “American” rather than “domestic,” aiming to reinforce the company’s national identity.
This investment aligns with broader national trends encouraging domestic manufacturing under the Trump administration’s policies. Anheuser-Busch’s continued focus on American production and workforce development is seen as a dedication to contributing positively to the U.S. economy and supporting those who have served the country.
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