From Daily Mail: Brewing giant Heineken has announced plans to cut up to 6,000 jobs as part of a cost-cutting drive to compensate for a slump in beer sales.
The company, which also brews Amstel and Birra Moretti, unveiled the proposal amid weaker beer demand and what it described as ‘challenging market conditions’.
Heineken said it plans to reduce its workforce by between 5,000 and 6,000 positions over the next two years, affecting up to 7 percent of its 87,000 global employees.
‘We really do this to strengthen our operations and to be able to invest in growth,’ said finance chief Harold van den Broek.
Heineken reported a 1.2% decline in total sales volumes in 2025, reflecting a broader trend of decreasing alcohol consumption in the US. The trend is caused in part by health concerns, which are leading young adults to reduce or quit alcohol consumption.
Another factor is changing tastes and trendy alternatives, which have made beer less popular.
Heineken will cut between 5,000 and 6,000 jobs over the next two years as beer demand falls. CEO Dolf van den Brink told CNBC the move is key to delivering against profit expectations. pic.twitter.com/PpqOLs8auB
— CNBC International (@CNBCi) February 11, 2026
Read more at Daily Mail
The Dennis Michael Lynch Podcast archive is available below, with the most recent on top. Never miss an episode. Subscribe to the show by downloading The DML News App or go to Apple Podcasts.
